Search engine optimization is not a job.  It’s not something that is “completed”.  Search engine optimization should be thought of more as a journey, a long process involving trial and error and many ups and downs.  As we continue to dive deeper into the digital age more and more companies are realizing that now is the time to take control of their online presence.  It’s no longer 2000 when only half of the competition had a Web site…it’s 2010 and the majority of your competitors have multiple Web sites and are

This post explores how you can utilize basic leadership principles in your writing to produce compelling web content that guides your readers to great success! (And by “great success” we obviously mean 3 out of 10 readers finish at least half of your article!)

Courage.

Whether you’ve hired an SEO expert or decided to attempt the work yourself, one of the major challenges of a search engine optimization campaign is determining how much time to devote to specific techniques and certain areas of your website. Simply knowing what to do doesn’t solve the problem of understanding how much to do.

Facebook is getting ready to launch a new product to its millions of users but first they are looking for some beta testers to help make it great.  Facebook does not make it totally clear what this product will be but it appears to be modeled after Yahoo!

BP’s digital marketing budget has grown some (ok, considerably) in recent weeks and search engine users should be wary.
The disastrous state of unnecessary affairs in the Gulf Coast has sunk BP in a bottomless PR nightmare, and the oil giant is exploring every means possible for cleaning up its sullied image.

Jeff and I recently met with a client to discuss how their internal marketing writers could utilize SEO techniques when composing new content – whether it be company white pages, press releases, marketing collateral or web content.

One term that gets thrown around a good deal in the SEO community is “competitive research”. Nearly every SEO website, request for proposal (RFP), and outline for optimization services speaks to the valuable task of researching your competition - but what does this really mean?

Carol Bartz is a bold woman.  The CEO of Yahoo recently was quoted as saying that, “Google is going to have a problem because Google is only known for search.  It is ony half our business; it’s 99.9% of their business.  They’ve got to find other things to do.”  Bartz makes an interesting point that Google should focus on divers